With the music licensing aspects already ironed out, Snapchat is now looking to leverage the more than 4 billion Snaps created by its users every day to power the new Spotlight feed. It will also monitor this feed for fraud, it warns. The company says it expects many users to earn money from this fund each day, but those with the most views will earn more than others. The earnings will be determined by Snapchat's proprietary algorithm that rewards users based on the total number of unique views a Snap gets per day (calculated using Pacific Time), as compared with others on the platform. This will continue through the end of 2020.
To encourage users to publish to Spotlight, the company will distribute more than US$1 million every day to Snapchat users (16 and up) who create the top Snaps on Spotlight. The feed itself will be accessible through a prominent new fifth tab on the Snapchat home screen's main navigation, and is designated with a Play icon. This is a similar system to what TikTok uses for its "For You" feed. Over time, the feed will become tailored to the individual user based on their own interactions, preferences and favorites. The algorithms will also consider negative factors, like if a viewer skipped watching the Snap quickly, for example. To do so, it will rank the Snaps in the new feed using a combination of factors, like how many other people found a particular Snap interesting, how long people spent watching it, if it was favorited or shared with friends and more. Snapchat says its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis. This new feature, called Spotlight, will showcase the community's creative efforts, including the videos now backed by music, as well as other Snaps users may find interesting. After taking on TikTok with music-powered features last month, Snapchat this morning is officially launching a dedicated place within its app where users can watch short, entertaining videos in a vertically scrollable, TikTok-like feed.
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